Spotify uses a freemium model that offers users a free tier that includes ads, and a premium subscription for a monthly payment. As of March 2020, they have 248 million monthly active users, compared to Apple Music that has about 68 million users. It was founded in Sweden by Daniel Ek and Martin Lorentzon, and eventually launched in 2008. Just to give you a bit of background, Spotify is a music streaming platform - the biggest in the world by number of subscriptions. I was both excited and nervous about this weeks project since it was my first solo design project, but I am big on challenging myself, so I felt that it was the perfect time to tackle my own project. It has also been my music streaming platform of choice for years now.ĭuring this four day sprint, we focused more on visual design and Atomic Design Principals and developed our ideas to hi-fidelity prototypes. I chose Spotify because it completely changed the streaming industry in 2008 by setting the trend for subscription based music streaming services. This week’s design challenge at Ironhack was to incorporate a new feature for an existing and highly adopted app. Although the idea of having a record player at home and lining up outside the store to buy the latest music drops seems charming and entertaining, I couldn’t imagine not having music at finger tips - available whenever and wherever I want it! The evolution of music streaming in itself is a topic I could talk about for hours, but for this case study, I will be focusing on the modern music streaming platform - Spotify. And before that, there were CDs, cassettes and vinyls. What seems to feel like a lifetime ago, people were using MP3, Napster, iPods and even resorting to not so legal ways to download and listen to music.

Music streaming has changed so much over the past few years in response to the digital revolution. I was challenged to create a new feature to an already existing and highly adopted app, so I chose to work on one of my favorite apps for streaming music, Spotify! This case study was completed as an independent project during a four day sprint while I was a student at Ironhack.

Spotify customer service servey